Educational campaign - Acesso às Montanhas, Brazil

Any climbing management intervention should be backed up by outreach to the climbing community. Too frequently, climbing management problems are associated with lack of information, misinterpretation, or untargeted information. Climbing organizations also advocate education as the most important tool in climbing management. Carefully designed education programs that focus on minimizing impacts can reduce the need for regulation and strengthen community support.

The challenge of outreach is to explore as many different means of communication as possible to reach target audiences. Innovative approaches should always be welcomed, as every situation is unique. No matter how straightforward the education effort, the following approach is encouraged: sharing information to develop understanding, identification of educational message, effective distribution of materials, and use of joint logos, when and where possible.

Some ways to spread the message:

  • Trail Signs: on trailhead and approaches.
  • Brochures, flyers and posters.
  • Information kiosks.
  • Volunteering events.
  • Events: climbing clinics, trail maintenance, slide shows, courses, etc.
  • Internet: website, Facebook, twitter, local recreational / climbing websites and blogs, Planet Explore.
  • Newsletter.
  • Ads on climbing guidebooks and magazines.
  • Press releases.
  • Articles on Access, access issues, case studies, etc.